Category Archive: Data Science

Using Custom Audience To Choose Business Name – In Under 10 Hours!

As one of our Obsurvey Labs projects we are launching a link shortening service. This helps people by taking a long link and shortening it into an easier to remember link. It also allows you to track how many times the link has been clicked, from which countries etc. Some advanced features include making the link available to the first 100 clickers only, setting an expiry date, password protecting it etc. Pretty cool project, right? Choosing an easy to remember, catchy domain name is crucial to the success of the tool. We had some ideas on the best candidates but we needed to get them validated. Was what we thought to be the “best” name what the majority thought it to be? (Hint: NO!) Step 1: We setup a quick one page survey, it looked as follows: Step 2: We used Obsurvey Custom Audiences to gather answers fast. Time was[…]

The Science of Psycho-Cybernetics & Surveys

If you are like a lot of people, you might have seen the words “psycho-cybernetics” and thought…”err, what?!” But, don’t worry! It sounds technical, but is actually a lot easier to understand that you might think. Plus, it is a hugely powerful, relatively new tool that you can apply to your surveys. In a nutshell, psycho-cybernetics is a principle based around substituting negative thinking with encouraging and strengthening thoughts to build confidence. So, what does this principle mean for your surveys? Psycho-cybernetics could be thought of as poetry. Imagine that you want to enhance your ideas by painting a picture with words. You want to make these words not only speak to the listener but, to also reach ALL the senses. The outcome you achieve by implementing psycho-cybernetics is not just experienced in a visual aspect. The sounds, smells, and feelings are all important senses involved in psycho-cybernetics. When we[…]

Making Sense Of Open Ended Question Analysis

As daunting a prospect as they are, open ended survey questions are most likely to provide you with the most feedback. It allows the respondent to provide potentially unexpected answers that you had not addressed in your closed questions. Nevertheless, open ended survey questions are harder to analyze than closed questions, so you need to be ready and willing to take the time to properly and fully evaluate these answers. But how do you fully evaluate open ended questions? To make things a little clearer and easier, take a look at the step by step guide below to get the most out of your unique answers? Step 1) Read your responses Reading your answers may sound obvious, but it is a vital step. If you have a lot of answers it can be tempting to scan over the responses and just look for keywords, but if you do this you[…]

20 Types of Marketing Surveys (part 2)

The main reasons behind market research is understanding customers, companies, and the competition. Understanding and investigating these factors are at the heart of market research and marketing surveys. All three factors are interlinked with marketing research as companies need to understand and react to their customers’ needs. And (what companies can offer, and are expected to offer, to customers are often dictated to or at least influenced by the competition. Which means that before starting any marketing research project, you should identify the customer, company and competition. Here are the second 10 of 20 types of marketing research surveys that we have put together to help you decipher what type of survey you need to carry out. 11 – Competitive Product and Market Survey Discover what the market perception of our product or company is in relation to your competition 12 – Brand Surveys Find out how your brand is[…]

20 Types of Marketing Surveys (part 1)

The main reasons behind market research is understanding customers, companies, and the competition. Understanding and investigating these factors are at the heart of market research and marketing surveys. All three factors are interlinked with marketing research as companies need to understand and react to their customers’ needs. And what companies can offer, and are expected to offer, to customers are often dictated to or at least influenced by the competition. Which means that before starting any marketing research project, you should identify the customer, company and competition. Here are the first 10 of 20 types of marketing research surveys that we have put together to help you decipher what type of survey you need to carry out. 1 – Market Investigation Surveys What is the size and market share of the current market? Discover vital information about the growth of your market and where you stand against the competition 2[…]

Using Demographic Questions For In-depth Data Analysis

Demographic questions in surveys, help to determine factors that could influence a respondent’s choice of answers, which means that gathering this information from your survey audience is a great way for you to be able to split your respondents into certain groups and see how your groups vary with their answers. For example, you could split your respondents into groups according to their geo-location and see how people from different locations compare to one another. This would be particularly valuable information if the goal of your survey was to determine where you might open a new store, for instance. Here are some sample questions and how you can use them to assist in your demographic survey questions:   1. Age Questions One of the most used demographic questions asked in surveys is about age. The age of your respondents can sometimes greatly alter the way that they answer your questions.[…]

Social Media – A Significant Online Survey Tool

Social media networks are an incredible survey tool that makes it possible for you to connect to people who share interests, behaviors and activities across political, economic, and geographic borders. In turn, these social media outlets can provide you with a huge pool of potential survey respondents. 72% of all internet users are now active on social media and on Facebook alone you are looking at over 1.2 billion users as of 2014. There are many ways that you can take advantage of social media to promote and distribute your survey. The 3 main benefits of this are: 1. Cheap, or even free, to distribute your survey 2. Access to people worldwide who are already interested in your business, institution or ideals. 3. Direct contact to your consumers, interested parties and also other businesses Furthermore, you can also utilize social media to build an effective online personality, which will increase[…]

Survey Invitations, Sample Size And Statistical Significance

If you want to ensure that your survey is statistically significant without having to survey your entire population or database, you need to work out how many people you need to send your survey to. You need to get enough completed surveys back so that it accurately represents your population as a whole. This can seem confusing and a little complicated, but it doesn’t need to be. Here is a simple guide to how to calculate your sample size and calculate how many people you need to send your survey to.   1. Population Size Determine what your whole population size is. Your population is the entire set of people you want to study with your survey. 2. Confidence Interval (margin of error) This is how sure you want to be that the responses that you receive will accurately represent the views of your population. This will be your margin[…]

Put A Stopper In Your Survey Abandonment Rates

Is there anything more frustrating than when you see that 1000 people have started to answer your important survey…but only 600 actually completed it? Why is it that your respondent are quitting half way through your questions? Survey abandonment is a common problem that surveyors encounter. Whilst you can never ensure a 0% abandonment rate, there are some tips and tricks you can apply to your survey to increase the chances of respondents seeing your survey through to the very end. Survey Length The longer the survey, the higher the abandonment rate so try to keep your survey as short as possible. A customer feedback surveys for example shouldn’t take more than 5 minutes to fulfill. Depending on your survey topic or type, you can acceptably have a survey as long as 1 minutes to complete (especially if you have an incentive to keep your respondent enthusiastic and also let[…]

Most Effective Distribution Methods To Get Answers

To boost your response rate to the max, you need to take advantage of multiple methods of asking for people to take part in your survey. Here are the most effective ways that you can distribute your survey to get it to as many people as possible. Email/Newsletter When you have created your survey, you are given a link to a webpage (a URL). You can send this link in an email, to the people you want to answer your survey. You can also send your survey to others via email by clicking on My Surveys and clicking on Invite Users. You can enter the email addresses of those you wish to fill in your survey and also customize your email that you send out to them. An email will be sent to all your email addresses at the same time. Benefits: • Free to distribute survey • Send direct[…]