Category Archive: Data Science

5 Rules To Ordering Your Questions For Better Results

The best way to keep your respondent focused and clear on your survey is to ensure that there is a form of narrative or flow to your survey. Whilst it could be considered that jumping from one question to the next will keep your respondent ‘on their toes’, it is more likely to confuse, annoy or discourage someone from spending the time to answer your questions altogether. There is no rigid guidelines as to the order your questions should be asked in as, in truth, all surveys are different depending on their topic, audience, who is sending the survey. However, there are some good rules of thumb you should consider when deciding on the order that your questions will be asked. Rule 1: Who are you? For the most part an introduction to your survey is key. It lets the respondent know who you are, what you are doing and[…]

Top 5 Benefits of Online Surveys (pt2)

Here is the 2nd part to Obsurvey’s Top 5 Benefits of Online Surveys. If you missed the 1st part, you can read it here! 3. Lower Cost Aside from the environmental saving when using online surveys over paper surveys, you will also save money. Conducting surveys online is far cheaper in terms of stationary costs, delivery cost if sending my mail, wages if conducting face to face and phone costs if conducting over the phone. And you save on time as well and we all know that time is money! Sending surveys via email is far, far less expensive and it brings an end to the slower mail process so it is much quicker to both send your survey and receive the responses. 4. Tailored Structure One of the great things about online surveys is that you can customize them easily to co-inside with your individual respondent’s answers. You can set a[…]

Top 5 Benefits of Online Surveys (pt1)

There are many advantages of using online surveys compared to traditional mail or face to face methods. Nowadays, most people who are able to use computers have stopped using paper surveys altogether. Here are the top 5 benefits of using online surveys over paper surveys: 1. Customized Appearance The beauty of online surveys is that they are very clear to read (as long as you follow the Obsurvey Do’s and Don’ts of Survey Aesthetics). With computers you are able to zoom into surveys if the font is too small for you to read and surveys can be spaced out over a number of pages without overwhelming the respondent. Unlike online surveys, there are space limitations on paper. With online surveys, your questions can be split into pages that are easy to work through without trawling through a pile of paper pages. You can quite acceptably have one question per page[…]

5 Simple “Hacks” for More Effective, Faster Survey Answers

The temptation to cover all aspects of the problem by asking over a dozen questions in your initial survey is really strong, specially if you are thirsty for data and want to do things right (who doesn’t right?). But how can you make sure you: a) Get only relevant data b) Don’t get TOO much data you’re lost in the minutiae of the details c) End up with so many variations you don’t have any statistically significant data d) Don’t bore your audience to death the end up not finishing the complete survey? Hack #1: Unless you have millions of respondents, only test variables that SCREAM This way you will reduce the number of questions (there are typically a lot fewer variables that scream than all possible minor variations) and at the same time you make it easier for your audience to give you their opinion. Why? The more extreme[…]

10 Hacks To Make Your Online Surveys From Good to AMAZING (pt 2)

What are the keys to make your survey the best it can be? Here is the 2nd part to Obsurvey’s 10 hacks to take your survey from good…to amazing! If you missed the 1st part, you can read it here! 6. Whilst most of your energy should be used in the questions you ask, an often underestimated aspect of your survey is it’s visual impact on the respondent. Make your survey look inviting and eye catching to the user. Take advantage of survey customization by adding logos, branding colors or relevant images. Using a variety of question types (free-field, multiple choice-questions, rating scales) keeps the respondents attention. They will be more likely to think about their answers more fully rather than resorting to “automated answering mode”. Configure each question intuitively and apply a logical order to your questions. You want there to be continuity in your questions. If you need to[…]

10 Hacks To Make Your Online Surveys From Good to AMAZING (pt 1)

When executed correctly, survey research can provide highly reliable and useable data, and improve research return on investment (ROI). So with that in mind, what are the keys to make your survey the best it can be? Here are Obsurvey’s 10 hacks to take your survey from good…to amazing! SETTING OBJECTIVES 1. Your Objective First things first is to determine your objectives for your survey. You need to focus your questions by determining what are you trying to find out from your questions? Have focused clear objectives for your survey that are easily understood. Spend time to identify the how, who, what, when and why’s – for example: • Why are you making a survey? • Who do you want to ask? • What will you use the data for? • How will you conduct your survey? • When do you want it to be completed by? Their Objective Online[…]