A survey is a data collection tool used to gather information from individuals. Surveys can be carried out through printed questionnaires, telephone polls, by mail, in person, or on the web. A survey is a very simple tool for market research, evaluations, customer/employee satisfaction, event planning and many more uses. Examples of an online questionnaire • Customer Service Survey, User Experience Survey, Product Development Survey • Customer Retention Survey, Service Satisfaction Survey • 360 Degree Employee Feedback Survey, Management Performance Survey A questionnaire is an effective, simple and above all cheap tool for acquiring precious information straight from desired respondents. Types of Survey Data Collection Surveys can be executed a number of ways. Some examples of the methods in which you can carry out a survey are: • Mail • Telephone • Online • At home/office interview • Focus groups Why Online Surveys are the BEST type of survey Data[…]
Category Archive: Survey Types
Planning an event can be a daunting task. But with online surveys you can get some much needed assistance. You can gather research data, venue preferences, contact collection and invitation, event feedback, collect payments and even post event sales evaluations. Being able to access your event before, during and afterwards, you can get a wealth of data to evaluate the success of your event and highlight areas of improvement for your next event. 5 top reasons why surveys are important for event planning: 1. Pre-event planning 2. Venue decisions 3. During event polls 4. Post-event evaluation/feedback 5. Post-event sales With Obsurvey, you can get free professional event planning survey templates so you can start your evaluations without delay.
There are many ways in which schools can benefit from surveys. Be it faculty and student assessments, bullying investigations, parent/teacher relationship evaluations or course performance. Surveys are a hugely effective tool which schools can leverage to gauge the overall evaluation of an institution and its components. 5 top reasons why surveys are important for schools: 1. Measure student achievement 2. Assess family/school relationships 3. Access school climate – diversity, support, motivation, respectfulness, bullying 4. Faculty satisfaction 5. Curriculum planning, special trips, school performances With Obsurvey, you can get free professional academic/education survey templates so you can start your evaluations without delay.
The main purpose of market research is to know what your customers want in order to retain them and gather new customers. To do this, you need facts from consumers to gather the data that will allow you to stay ahead in the market. Using surveys to collect this information can give valuable insights into areas such as target markets, product feedback, customer responsiveness and loyalty, understanding buying habits and brand awareness (to name just a few). 5 top reasons why surveys are important for market research: 1. Update product offerings or pricing options. 2. Gain insights into customer demographics 3. Measure customer awareness, usage and satisfaction over time 4. Branding, positioning, and naming testing 5. Increase traffic, boost conversions, and grow sales With Obsurvey, you can get free professional market research survey templates so you can start your evaluations without delay.
Ask any human resource employee and they will tell you that running surveys to discover areas of improvement in your business and evaluating your workforce can result in increased levels of productivity, loyalty and enthusiasm. Which means a happier workforce, pleasant working environment, greater productivity and, ultimately, bigger profits. 5 top reasons why surveys are important for a workforce: 1. Improve employee satisfaction 2. Boost employee productivity 3. Address employee benefits concerns and satisfaction 4. Make training sessions, meetings and orientations more effective 5. Retain quality employees With Obsurvey, you can get free professional employee and business survey templates so you can start your evaluations without delay.
The main reasons behind market research is understanding customers, companies, and the competition. Understanding and investigating these factors are at the heart of market research and marketing surveys. All three factors are interlinked with marketing research as companies need to understand and react to their customers’ needs. And (what companies can offer, and are expected to offer, to customers are often dictated to or at least influenced by the competition. Which means that before starting any marketing research project, you should identify the customer, company and competition. Here are the second 10 of 20 types of marketing research surveys that we have put together to help you decipher what type of survey you need to carry out. 11 – Competitive Product and Market Survey Discover what the market perception of our product or company is in relation to your competition 12 – Brand Surveys Find out how your brand is[…]
The main reasons behind market research is understanding customers, companies, and the competition. Understanding and investigating these factors are at the heart of market research and marketing surveys. All three factors are interlinked with marketing research as companies need to understand and react to their customers’ needs. And what companies can offer, and are expected to offer, to customers are often dictated to or at least influenced by the competition. Which means that before starting any marketing research project, you should identify the customer, company and competition. Here are the first 10 of 20 types of marketing research surveys that we have put together to help you decipher what type of survey you need to carry out. 1 – Market Investigation Surveys What is the size and market share of the current market? Discover vital information about the growth of your market and where you stand against the competition 2[…]
Online survey questionnaires and online polls are both methods used to gather feedback from an audience or population. They are ways to ask questions to a group of people online without the restrictions of location, time zones or cost factors that you encounter with paper, telephone or face to face survey and poll taking. There are some fundamental differences between the two forms of feedback gathering which we have outlined below. Before you decide if you are doing to carry out a poll or survey questionnaire, read the distinguishing features of each method below and choose which best suits your needs. Questions Polls consist of one multiple choice question where the respondent can generally only select one answer. Although there is the option to allow multiple answers. A survey questionnaire can include a number of questions across wide range of question types, such as multiple choice, ratings, short and long[…]
Satisfied customers are the key to staying in business for the long haul. Any business today that does not keep a continual discussion going with their customers is headed for disaster. ONE BIG QUESTION: Why do you want feedback from your customers? Seems like an obvious questions, but this is the first and biggest questions you NEED to ask yourself before conducting any sort of survey to send to your customers. The answer to this questions will help to determine what questions you will ask, who you will ask them to, how you will reach your audience and, ultimately, what you will do with the results. Some examples of why it is important to conduct customer surveys: Choosing Your Audience • Show you are interested in your customers • Increase sales and profits • Improve customer service & relations • Customer retention • Gain competitive edge to business • Improve customer[…]
There are many advantages for getting feedback from employees. However it’s done, feedback is necessary for guiding a small business toward its goals. Research shows that satisfied, motivated employees will create higher customer satisfaction and in turn positively influence organizational performance. Regular pulse checks of employee satisfaction and engagement are critical. If you make employees feel as if their opinions matter, you will aid in boosting their productivity. When employees get to safely share their appraisals, they feel valued. Contributing to your workplace gives an employee a sense of ownership and responsibility. Similarly, employee surveys help employers measure and understand their employees’ attitude, feedback, motivation, and satisfaction. And you’ll discover if the company’s objectives are clearly represented by managers. Managers who contribute or cause actively disengaged employees are said to cost the US an estimated $450-550billion per year. Employee feedback and ideas are an invaluable resource to help you understand the[…]