Category Archive: Tips

Social Media – A Significant Online Survey Tool

Social media networks are an incredible survey tool that makes it possible for you to connect to people who share interests, behaviors and activities across political, economic, and geographic borders. In turn, these social media outlets can provide you with a huge pool of potential survey respondents. 72% of all internet users are now active on social media and on Facebook alone you are looking at over 1.2 billion users as of 2014. There are many ways that you can take advantage of social media to promote and distribute your survey. The 3 main benefits of this are: 1. Cheap, or even free, to distribute your survey 2. Access to people worldwide who are already interested in your business, institution or ideals. 3. Direct contact to your consumers, interested parties and also other businesses Furthermore, you can also utilize social media to build an effective online personality, which will increase[…]

Survey Invitations, Sample Size And Statistical Significance

If you want to ensure that your survey is statistically significant without having to survey your entire population or database, you need to work out how many people you need to send your survey to. You need to get enough completed surveys back so that it accurately represents your population as a whole. This can seem confusing and a little complicated, but it doesn’t need to be. Here is a simple guide to how to calculate your sample size and calculate how many people you need to send your survey to.   1. Population Size Determine what your whole population size is. Your population is the entire set of people you want to study with your survey. 2. Confidence Interval (margin of error) This is how sure you want to be that the responses that you receive will accurately represent the views of your population. This will be your margin[…]

Let’s Get Personal (Asking Sensitive Questions)

There comes a time in everyone’s life when you have to ask a personal question and we all know how awkward it can be. The same can be said for online surveys – every once in a while you are going to need to ask a sensitive or personal question to your respondents. This could it their email address, an opinion on a touchy subject or even their age. It is difficult asking personal questions in your survey for a number of reasons: • People are naturally uncomfortable giving out sensitive information, especially to a company or person that they do not know personally. • If people do not want to be asked personal questions, there is the potential for respondents to skip those questions or to exit the survey completely. • There is the risk of respondents answering personal or sensitive questions untruthfully to keep privacy. Or, they may[…]

Put A Stopper In Your Survey Abandonment Rates

Is there anything more frustrating than when you see that 1000 people have started to answer your important survey…but only 600 actually completed it? Why is it that your respondent are quitting half way through your questions? Survey abandonment is a common problem that surveyors encounter. Whilst you can never ensure a 0% abandonment rate, there are some tips and tricks you can apply to your survey to increase the chances of respondents seeing your survey through to the very end. Survey Length The longer the survey, the higher the abandonment rate so try to keep your survey as short as possible. A customer feedback surveys for example shouldn’t take more than 5 minutes to fulfill. Depending on your survey topic or type, you can acceptably have a survey as long as 1 minutes to complete (especially if you have an incentive to keep your respondent enthusiastic and also let[…]

Increase Profits With Customer Feedback Surveys

Satisfied customers are the key to staying in business for the long haul. Any business today that does not keep a continual discussion going with their customers is headed for disaster. ONE BIG QUESTION: Why do you want feedback from your customers? Seems like an obvious questions, but this is the first and biggest questions you NEED to ask yourself before conducting any sort of survey to send to your customers. The answer to this questions will help to determine what questions you will ask, who you will ask them to, how you will reach your audience and, ultimately, what you will do with the results. Some examples of why it is important to conduct customer surveys: Choosing Your Audience • Show you are interested in your customers • Increase sales and profits • Improve customer service & relations • Customer retention • Gain competitive edge to business • Improve customer[…]

Most Effective Distribution Methods To Get Answers

To boost your response rate to the max, you need to take advantage of multiple methods of asking for people to take part in your survey. Here are the most effective ways that you can distribute your survey to get it to as many people as possible. Email/Newsletter When you have created your survey, you are given a link to a webpage (a URL). You can send this link in an email, to the people you want to answer your survey. You can also send your survey to others via email by clicking on My Surveys and clicking on Invite Users. You can enter the email addresses of those you wish to fill in your survey and also customize your email that you send out to them. An email will be sent to all your email addresses at the same time. Benefits: • Free to distribute survey • Send direct[…]

5 Rules To Ordering Your Questions For Better Results

The best way to keep your respondent focused and clear on your survey is to ensure that there is a form of narrative or flow to your survey. Whilst it could be considered that jumping from one question to the next will keep your respondent ‘on their toes’, it is more likely to confuse, annoy or discourage someone from spending the time to answer your questions altogether. There is no rigid guidelines as to the order your questions should be asked in as, in truth, all surveys are different depending on their topic, audience, who is sending the survey. However, there are some good rules of thumb you should consider when deciding on the order that your questions will be asked. Rule 1: Who are you? For the most part an introduction to your survey is key. It lets the respondent know who you are, what you are doing and[…]

5 Simple “Hacks” for More Effective, Faster Survey Answers (pt 2)

In the first hack we analyzed how asking EXTREME questions will get you better, faster results. Without further redo let’s gain straight into Hack #2… Hack #2: Give yourself room to succeed FAST I guess another way of wording this is that in most cases your first survey won’t be a smash-hit (but if you follow these 5 Hacks your 2nd or 3rd one most likely will be). Here are a couple of issues that you’re likely to encounter in your first survey and how to avoid them: 1. This one is simple and easy to fix – mistakes. Plain mistakes like questions being in the wrong order, biased questions, mis-configured question logic, questions missing or too many questions, etc Solution: Ask someone (preferably someone who knows nothing about the subject matter and has not being involved with the survey process) to complete the survey. Sit next to them (or[…]

Using Incentives The RIGHT Way

One of the most effective ways to increase survey participation is through incentives and rewards. But, when incentives and rewards are not utilized in the right way they can cause havoc with your survey results. First and foremost, you want to offer an incentive…not a bribe. Think of your incentive as a form of thank you or encouragement rather than a coercion. You do not want people to want to answer your questions just for the freebie or gift. As a thank you, you are less likely to gather influenced or ingenuous results. The size of your incentive should be big enough to generate interest but, at the same time, not influence or manipulate the answers of your survey. Incentives don’t need to be large to increase response rates. A small token can increase responses considerably. Things to consider with your incentives/rewards: – What can you offer? Your incentive could[…]

Top 5 Benefits of Online Surveys (pt2)

Here is the 2nd part to Obsurvey’s Top 5 Benefits of Online Surveys. If you missed the 1st part, you can read it here! 3. Lower Cost Aside from the environmental saving when using online surveys over paper surveys, you will also save money. Conducting surveys online is far cheaper in terms of stationary costs, delivery cost if sending my mail, wages if conducting face to face and phone costs if conducting over the phone. And you save on time as well and we all know that time is money! Sending surveys via email is far, far less expensive and it brings an end to the slower mail process so it is much quicker to both send your survey and receive the responses. 4. Tailored Structure One of the great things about online surveys is that you can customize them easily to co-inside with your individual respondent’s answers. You can set a[…]