20 Types of Marketing Surveys (part 2)

The main reasons behind market research is understanding customers, companies, and the competition. Understanding and investigating these factors are at the heart of market research and marketing surveys. All three factors are interlinked with marketing research as companies need to understand and react to their customers’ needs. And (what companies can offer, and are expected to offer, to customers are often dictated to or at least influenced by the competition. Which means that before starting any marketing research project, you should identify the customer, company and competition. Here are the second 10 of 20 types of marketing research surveys that we have put together to help you decipher what type of survey you need to carry out. 11 – Competitive Product and Market Survey Discover what the market perception of our product or company is in relation to your competition 12 – Brand Surveys Find out how your brand is[…]

20 Types of Marketing Surveys (part 1)

The main reasons behind market research is understanding customers, companies, and the competition. Understanding and investigating these factors are at the heart of market research and marketing surveys. All three factors are interlinked with marketing research as companies need to understand and react to their customers’ needs. And what companies can offer, and are expected to offer, to customers are often dictated to or at least influenced by the competition. Which means that before starting any marketing research project, you should identify the customer, company and competition. Here are the first 10 of 20 types of marketing research surveys that we have put together to help you decipher what type of survey you need to carry out. 1 – Market Investigation Surveys What is the size and market share of the current market? Discover vital information about the growth of your market and where you stand against the competition 2[…]

Surveys and Psycho-Cybernetics

You might wonder how the two are related… Briefly put, psycho-cybernetics is a principle based around substituting negative thinking with encouraging and strengthening thoughts to build confidence. To sum up psycho-cybernetics in one sentence: “HOW you think makes ALL the difference.” So how is this related to getting feedback within your business or research? A core principle of psycho-cybernetics is painting the exact picture of your desired outcome, not just visually but also sounds, smells and feelings. When getting feedback for our business or performing research, the ideal outcome can be summarized as follows: 1. The respondent takes all the time needed to provide well thought and in depth answers to the questions 2. The respondent answers each question in full and truthfully 3. The respondent in not biased by any external factors There are of course many more factors that contribute to the success of client feedback or research.[…]

Ultimate Introduction Tip!

The introduction to your survey can make a huge difference on whether someone will take the time to complete your survey or not. Remember, you are asking people to take time out of their lives to answer your survey questions so a well written introduction will not only inform, but also encourage your target audience to participate and give you their all important opinions. 5 points to consider when writing your introduction to your survey 1. Why are you conducting this survey? 2. Confidentiality and anonymity 3. How long will the survey take? 4. What will you do with the results? 5. Incentives/rewards ULTIMATE INTRODUCTION TIP! When composing your introduction, make it unique and individual to you and your survey. Avoid being generic in your phrasing and be accurate in your claims.

Using Demographic Questions For In-depth Data Analysis

Demographic questions in surveys, help to determine factors that could influence a respondent’s choice of answers, which means that gathering this information from your survey audience is a great way for you to be able to split your respondents into certain groups and see how your groups vary with their answers. For example, you could split your respondents into groups according to their geo-location and see how people from different locations compare to one another. This would be particularly valuable information if the goal of your survey was to determine where you might open a new store, for instance. Here are some sample questions and how you can use them to assist in your demographic survey questions:   1. Age Questions One of the most used demographic questions asked in surveys is about age. The age of your respondents can sometimes greatly alter the way that they answer your questions.[…]

You Want To Avoid These Survey Pitfalls, Don’t You?

Here are some examples of troublesome survey questions that could affect the reliability and accuracy of your results…and how to avoid them. Leading Questions Leading survey questions influence the way in which respondents answer your questions. You don’t want to lead your respondents to answering questions a certain way based on the wording or structure of them. Example: You like Obsurvey’s new and improved logo, don’t you? Better phrasing: Do you like Obsurvey’s new logo? Loaded Questions Loaded questions suggest a socially desirable answer or can be emotionally charged. This type of survey questions can push respondents towards a specific answer choice. You need to avoid this and make sure that your questions allow any answer given to be considered equally acceptable by the respondent. Example: Is it terrible for parents to smack their children? Better phrasing: Should parents be allowed to smack their children? Assumptions Do not ask questions that[…]

Embedding surveys for website visitor retention

Embedded surveys work for any kind of data or feedback collection – from surveys, registration forms, questionnaires, polls and is a great way to share your survey with your audience. Visitors to your site will be able to complete your survey without ever leaving your website. It will also encourage visitor interaction with your website which increases the probability that they will return to your site another time. Adding a feedback form to your site, for example, can help to build a trusting bond between you and your potential customers Here is an example of an embedded survey: Please enable JavaScript to view survey When you embed a survey, the survey blends into your webpage. You don’t have to redirect them to another website, which means that they can fill in your survey very easily and then continue to explore your website. You need to make sure that your visitors can[…]

The Difference Between Polls And Survey Questionnaires

Online survey questionnaires and online polls are both methods used to gather feedback from an audience or population. They are ways to ask questions to a group of people online without the restrictions of location, time zones or cost factors that you encounter with paper, telephone or face to face survey and poll taking. There are some fundamental differences between the two forms of feedback gathering which we have outlined below. Before you decide if you are doing to carry out a poll or survey questionnaire, read the distinguishing features of each method below and choose which best suits your needs. Questions Polls consist of one multiple choice question where the respondent can generally only select one answer. Although there is the option to allow multiple answers. A survey questionnaire can include a number of questions across wide range of question types, such as multiple choice, ratings, short and long[…]

Social Media – A Significant Online Survey Tool

Social media networks are an incredible survey tool that makes it possible for you to connect to people who share interests, behaviors and activities across political, economic, and geographic borders. In turn, these social media outlets can provide you with a huge pool of potential survey respondents. 72% of all internet users are now active on social media and on Facebook alone you are looking at over 1.2 billion users as of 2014. There are many ways that you can take advantage of social media to promote and distribute your survey. The 3 main benefits of this are: 1. Cheap, or even free, to distribute your survey 2. Access to people worldwide who are already interested in your business, institution or ideals. 3. Direct contact to your consumers, interested parties and also other businesses Furthermore, you can also utilize social media to build an effective online personality, which will increase[…]

Survey Invitations, Sample Size And Statistical Significance

If you want to ensure that your survey is statistically significant without having to survey your entire population or database, you need to work out how many people you need to send your survey to. You need to get enough completed surveys back so that it accurately represents your population as a whole. This can seem confusing and a little complicated, but it doesn’t need to be. Here is a simple guide to how to calculate your sample size and calculate how many people you need to send your survey to.   1. Population Size Determine what your whole population size is. Your population is the entire set of people you want to study with your survey. 2. Confidence Interval (margin of error) This is how sure you want to be that the responses that you receive will accurately represent the views of your population. This will be your margin[…]