Make The Most Of Your Market Research Surveys

Market research is an essential part of any business that wants to offer products or services that are focused and well targeted. It allows you to get to know your customer, identify potential new customers and grow your business. By conducting market research surveys you can get a better understanding of your customer base, who your customers might be and whether a business idea has a potential market. Demographics, public tastes and competition is forever evolving, so you need to keep an eye on all these factors to remain relevant in an ever changing market place. Your findings from your research will help you to keep your business model relevant and reveal business opportunities. By understanding changing market preferences you can adapt accordingly to meet the needs of your customers or prospective customers. Here are some of the types of market research you might want to carry out: The Customer[…]

The Key To Asking The Right Type Of Questions

A general understanding of the types of questions and their correct uses is very important in creating an effective surveys. Keep the questions easy to answer. Use proper grammar and words that will not be difficult for respondents to understand. Avoid using jargon or double negatives. Make your questions as short as possible. If the person responding to the survey has to struggle to comprehend the question or gets confused by the wording, they may not give an accurate answer. There are 2 main types of questions: Closed and Open Closed questions Multiple Choice Questions: These type of questions allow the respondent to quickly respond to many items, permitting wide sampling and coverage of content. They are also easier to analyze than open questions. Here is an example of a multiple choice question… Limit multiple choice options to between 2 and 5. When asking a range question, use the numbers[…]

5 Simple “Hacks” for More Effective, Faster Survey Answers

The temptation to cover all aspects of the problem by asking over a dozen questions in your initial survey is really strong, specially if you are thirsty for data and want to do things right (who doesn’t right?). But how can you make sure you: a) Get only relevant data b) Don’t get TOO much data you’re lost in the minutiae of the details c) End up with so many variations you don’t have any statistically significant data d) Don’t bore your audience to death the end up not finishing the complete survey? Hack #1: Unless you have millions of respondents, only test variables that SCREAM This way you will reduce the number of questions (there are typically a lot fewer variables that scream than all possible minor variations) and at the same time you make it easier for your audience to give you their opinion. Why? The more extreme[…]

The Do’s and Don’ts of Survey Aesthetics For Maximum Response Rates

Do not underestimate the power of the first impression. The way your survey looks is the first thing that your recipients will see…and make judgment on! The aesthetics of your survey could mean the difference between someone taking the time to answer your questions, or ignoring it completely. Take a look at some of the “do’s and don’ts” of designing a survey below so you can prevent a bad first impression from your respondents… Layout include a cover letter, title, introduction, questions (of course!) and a conclusion in your survey. Putting your most interesting questions first will grab the respondent’s attention. Ask for contact details at the very end of your questions. make the survey too long – keep it short and sweet. If your survey is too long, it will discourage recipients from completing it. Try splitting your survey into sections if you have a few questions to ask[…]

10 Hacks To Make Your Online Surveys From Good to AMAZING (pt 2)

What are the keys to make your survey the best it can be? Here is the 2nd part to Obsurvey’s 10 hacks to take your survey from good…to amazing! If you missed the 1st part, you can read it here! 6. Whilst most of your energy should be used in the questions you ask, an often underestimated aspect of your survey is it’s visual impact on the respondent. Make your survey look inviting and eye catching to the user. Take advantage of survey customization by adding logos, branding colors or relevant images. Using a variety of question types (free-field, multiple choice-questions, rating scales) keeps the respondents attention. They will be more likely to think about their answers more fully rather than resorting to “automated answering mode”. Configure each question intuitively and apply a logical order to your questions. You want there to be continuity in your questions. If you need to[…]

10 Hacks To Make Your Online Surveys From Good to AMAZING (pt 1)

When executed correctly, survey research can provide highly reliable and useable data, and improve research return on investment (ROI). So with that in mind, what are the keys to make your survey the best it can be? Here are Obsurvey’s 10 hacks to take your survey from good…to amazing! SETTING OBJECTIVES 1. Your Objective First things first is to determine your objectives for your survey. You need to focus your questions by determining what are you trying to find out from your questions? Have focused clear objectives for your survey that are easily understood. Spend time to identify the how, who, what, when and why’s – for example: • Why are you making a survey? • Who do you want to ask? • What will you use the data for? • How will you conduct your survey? • When do you want it to be completed by? Their Objective Online[…]