Here is the 2nd part to Obsurvey’s Top 5 Benefits of Online Surveys. If you missed the 1st part, you can read it here!
3. Lower Cost
Aside from the environmental saving when using online surveys over paper surveys, you will also save money.
Conducting surveys online is far cheaper in terms of stationary costs, delivery cost if sending my mail, wages if conducting face to face and phone costs if conducting over the phone. And you save on time as well and we all know that time is money!
Sending surveys via email is far, far less expensive and it brings an end to the slower mail process so it is much quicker to both send your survey and receive the responses.
4. Tailored Structure
One of the great things about online surveys is that you can customize them easily to co-inside with your individual respondent’s answers. You can set a path through your survey by using branching questions within your online survey. Branching your survey questions ensures that only the relevant questions are displayed based on how a participant answers a given question.
Furthermore, you can also make questions compulsory if there are vital questions that you need answers to.
5. Simple Distribution
Because there is no need for mailing your survey, no standing on the high street, no need to gather together a focus group and no need to call countless phone numbers over and over again, the distribution of online surveys is super simple.
You can distribute to a wide, almost limitless, number of people via the internet. using your custom URL link you can share your survey by email or via social media such as Facebook, Twitter, Linked in and many more.
By adding social sharing links at the end of your online survey, respondents can also help to distribute your survey for you to their own contacts and online communities.You can also embed your surveys directly onto your website or blog so people can fill in your survey from your site. No need to send your link out.
This allows for a more generic audience response, but will also get responses from people who are already on your site and therefore implies an existing interest in your company, institution or service.
Aside from all 5 top benefits we have outlined, you also get automatic reports created based on the answers submitted. It is all done for you so you don’t need to gather responses, enter the results into a spreadsheet and the analyze them.
Online surveys do more to help you get the answers you need cheaper, quicker, fuller and more efficiently that paper surveys.