There are many advantages of using online surveys compared to traditional mail or face to face methods.
Nowadays, most people who are able to use computers have stopped using paper surveys altogether.
Here are the top 5 benefits of using online surveys over paper surveys:
1. Customized Appearance
The beauty of online surveys is that they are very clear to read (as long as you follow the Obsurvey Do’s and Don’ts of Survey Aesthetics). With computers you are able to zoom into surveys if the font is too small for you to read and surveys can be spaced out over a number of pages without overwhelming the respondent.
Unlike online surveys, there are space limitations on paper. With online surveys, your questions can be split into pages that are easy to work through without trawling through a pile of paper pages.
You can quite acceptably have one question per page for online surveys, whereas doing this with a paper survey would have direct effect on the respondent’s likelihood of filling it in. If you see lots of pages to go through, you are less likely to take the time to go through it all.
Incorporate your logo and branding into your survey which will immediately resonate with customers and help to make your survey look legitimate, official and familiar. Utilize colors, images, and hyperlinks within your survey to personalize and make your survey attractive for the respondent.
2. High Response Rates
Did you ever have to spend hours on your local high street with a clipboard for a school project? Do you remember how much effort you had to put in for each and every survey you carried out. People rushed by and were too busy with their daily tasks to stop to answer your questions. With online surveys, this is all taken care of.
Online surveys not only allow you to leave the high street, but also allows respondents to take their own time to complete the survey. You send them your survey link, and they can answer your questions any time of the day or night. Whenever they are ready and willing to do so.
This also ensures that when your respondents have time to answer your survey, they are much more likely to put more thought into their answers and answer truthfully.
Once the survey is completed, your respondent is done and their answers are immediately recorded for you. If you need your respondent to mail their survey back to you, regardless of if you include the postage with your survey, you will experience a dip in response rate. Not only this, but online surveys are super easy to respond to.
Not only are you increasing your response rate due to the ease of filling in your survey, you are also increasing it further due to the ease of submitting responses.
You are also able track your respondents if you have sent your survey to a set group of people and, in turn, you can send reminders to them which will help to increase your response rate even.