The main reasons behind market research is understanding customers, companies, and the competition. Understanding and investigating these factors are at the heart of market research and marketing surveys.
All three factors are interlinked with marketing research as companies need to understand and react to their customers’ needs. And what companies can offer, and are expected to offer, to customers are often dictated to or at least influenced by the competition.
Which means that before starting any marketing research project, you should identify the customer, company and competition.
Here are the first 10 of 20 types of marketing research surveys that we have put together to help you decipher what type of survey you need to carry out.
1 – Market Investigation Surveys
What is the size and market share of the current market? Discover vital information about the growth of your market and where you stand against the competition
2 – Market & Customer Profiling Surveys
Find out who your customers are…and also who are NOT your customers. Why are some people not customers of your service or product?
3 –Purchasing Tracking Surveys
Find out more information about customers at various stages of the purchasing process and what is their opinions and experiences so far? With this information you can also find out if and when the customer may re-purchase your product or service.
4 – Customer Motivation Surveys
What makes a customer go from hearing about a product or service, to being interested? And then, most importantly, what makes them go from being interested to actually purchasing? Customer motivation to move from interest in the product to actual purchase. Customer motivations is key to understanding customer purchases and loyalty.
5 – Customer Expectations (& Attitudes) Surveys
Does your product or service meet your customer expectations? How do the attitudes formed by your customer about your product, service or company as a whole enable you to improve advertising, customer purchases and loyalty?
6 – Customer Retention Surveys
Explore the extent of consumer attitudes about your product, service or company. This is particularly poignant for any higher priced consumer goods or specialized service which required a lengthy decision and purchasing process.
7 – New Product Concept Analysis Surveys
Gather screening opinions and attitudes towards new product concepts. Discover potential consumers preferences, dislikes and chances or making a purchase if the concept was to take form.
8 – New Product Demand Surveys
Calculate approximately how much demand there is for new products or services.
9 – Habits and Uses Surveys
Understanding usage situations, including how, when, where and why the product is used.
10 – Product Fulfillment Surveys
Are expectations produced by advertising, packaging, and product appearance fulfilled?