Category Archive: Example Surveys

The Do’s and Don’ts of Survey Aesthetics For Maximum Response Rates

Do not underestimate the power of the first impression. The way your survey looks is the first thing that your recipients will see…and make judgment on! The aesthetics of your survey could mean the difference between someone taking the time to answer your questions, or ignoring it completely. Take a look at some of the “do’s and don’ts” of designing a survey below so you can prevent a bad first impression from your respondents… Layout include a cover letter, title, introduction, questions (of course!) and a conclusion in your survey. Putting your most interesting questions first will grab the respondent’s attention. Ask for contact details at the very end of your questions. make the survey too long – keep it short and sweet. If your survey is too long, it will discourage recipients from completing it. Try splitting your survey into sections if you have a few questions to ask[…]