Let’s Get Personal (Asking Sensitive Questions)

There comes a time in everyone’s life when you have to ask a personal question and we all know how awkward it can be. The same can be said for online surveys – every once in a while you are going to need to ask a sensitive or personal question to your respondents. This could it their email address, an opinion on a touchy subject or even their age. It is difficult asking personal questions in your survey for a number of reasons: • People are naturally uncomfortable giving out sensitive information, especially to a company or person that they do not know personally. • If people do not want to be asked personal questions, there is the potential for respondents to skip those questions or to exit the survey completely. • There is the risk of respondents answering personal or sensitive questions untruthfully to keep privacy. Or, they may[…]

Put A Stopper In Your Survey Abandonment Rates

Is there anything more frustrating than when you see that 1000 people have started to answer your important survey…but only 600 actually completed it? Why is it that your respondent are quitting half way through your questions? Survey abandonment is a common problem that surveyors encounter. Whilst you can never ensure a 0% abandonment rate, there are some tips and tricks you can apply to your survey to increase the chances of respondents seeing your survey through to the very end. Survey Length The longer the survey, the higher the abandonment rate so try to keep your survey as short as possible. A customer feedback surveys for example shouldn’t take more than 5 minutes to fulfill. Depending on your survey topic or type, you can acceptably have a survey as long as 1 minutes to complete (especially if you have an incentive to keep your respondent enthusiastic and also let[…]

Increase Profits With Customer Feedback Surveys

Satisfied customers are the key to staying in business for the long haul. Any business today that does not keep a continual discussion going with their customers is headed for disaster. ONE BIG QUESTION: Why do you want feedback from your customers? Seems like an obvious questions, but this is the first and biggest questions you NEED to ask yourself before conducting any sort of survey to send to your customers. The answer to this questions will help to determine what questions you will ask, who you will ask them to, how you will reach your audience and, ultimately, what you will do with the results. Some examples of why it is important to conduct customer surveys: Choosing Your Audience • Show you are interested in your customers • Increase sales and profits • Improve customer service & relations • Customer retention • Gain competitive edge to business • Improve customer[…]

Most Effective Distribution Methods To Get Answers

To boost your response rate to the max, you need to take advantage of multiple methods of asking for people to take part in your survey. Here are the most effective ways that you can distribute your survey to get it to as many people as possible. Email/Newsletter When you have created your survey, you are given a link to a webpage (a URL). You can send this link in an email, to the people you want to answer your survey. You can also send your survey to others via email by clicking on My Surveys and clicking on Invite Users. You can enter the email addresses of those you wish to fill in your survey and also customize your email that you send out to them. An email will be sent to all your email addresses at the same time. Benefits: • Free to distribute survey • Send direct[…]

5 Rules To Ordering Your Questions For Better Results

The best way to keep your respondent focused and clear on your survey is to ensure that there is a form of narrative or flow to your survey. Whilst it could be considered that jumping from one question to the next will keep your respondent ‘on their toes’, it is more likely to confuse, annoy or discourage someone from spending the time to answer your questions altogether. There is no rigid guidelines as to the order your questions should be asked in as, in truth, all surveys are different depending on their topic, audience, who is sending the survey. However, there are some good rules of thumb you should consider when deciding on the order that your questions will be asked. Rule 1: Who are you? For the most part an introduction to your survey is key. It lets the respondent know who you are, what you are doing and[…]

5 Simple “Hacks” for More Effective, Faster Survey Answers (pt 2)

In the first hack we analyzed how asking EXTREME questions will get you better, faster results. Without further redo let’s gain straight into Hack #2… Hack #2: Give yourself room to succeed FAST I guess another way of wording this is that in most cases your first survey won’t be a smash-hit (but if you follow these 5 Hacks your 2nd or 3rd one most likely will be). Here are a couple of issues that you’re likely to encounter in your first survey and how to avoid them: 1. This one is simple and easy to fix – mistakes. Plain mistakes like questions being in the wrong order, biased questions, mis-configured question logic, questions missing or too many questions, etc Solution: Ask someone (preferably someone who knows nothing about the subject matter and has not being involved with the survey process) to complete the survey. Sit next to them (or[…]

Using Incentives The RIGHT Way

One of the most effective ways to increase survey participation is through incentives and rewards. But, when incentives and rewards are not utilized in the right way they can cause havoc with your survey results. First and foremost, you want to offer an incentive…not a bribe. Think of your incentive as a form of thank you or encouragement rather than a coercion. You do not want people to want to answer your questions just for the freebie or gift. As a thank you, you are less likely to gather influenced or ingenuous results. The size of your incentive should be big enough to generate interest but, at the same time, not influence or manipulate the answers of your survey. Incentives don’t need to be large to increase response rates. A small token can increase responses considerably. Things to consider with your incentives/rewards: – What can you offer? Your incentive could[…]

Top 5 Benefits of Online Surveys (pt2)

Here is the 2nd part to Obsurvey’s Top 5 Benefits of Online Surveys. If you missed the 1st part, you can read it here! 3. Lower Cost Aside from the environmental saving when using online surveys over paper surveys, you will also save money. Conducting surveys online is far cheaper in terms of stationary costs, delivery cost if sending my mail, wages if conducting face to face and phone costs if conducting over the phone. And you save on time as well and we all know that time is money! Sending surveys via email is far, far less expensive and it brings an end to the slower mail process so it is much quicker to both send your survey and receive the responses. 4. Tailored Structure One of the great things about online surveys is that you can customize them easily to co-inside with your individual respondent’s answers. You can set a[…]

The Importance of Employee Satisfaction Surveys

There are many advantages for getting feedback from employees. However it’s done, feedback is necessary for guiding a small business toward its goals. Research shows that satisfied, motivated employees will create higher customer satisfaction and in turn positively influence organizational performance. Regular pulse checks of employee satisfaction and engagement are critical. If you make employees feel as if their opinions matter, you will aid in boosting their productivity. When employees get to safely share their appraisals, they feel valued. Contributing to your workplace gives an employee a sense of ownership and responsibility. Similarly, employee surveys help employers measure and understand their employees’ attitude, feedback, motivation, and satisfaction. And you’ll discover if the company’s objectives are clearly represented by managers. Managers who contribute or cause actively disengaged employees are said to cost the US an estimated $450-550billion per year. Employee feedback and ideas are an invaluable resource to help you understand the[…]

Top 5 Benefits of Online Surveys (pt1)

There are many advantages of using online surveys compared to traditional mail or face to face methods. Nowadays, most people who are able to use computers have stopped using paper surveys altogether. Here are the top 5 benefits of using online surveys over paper surveys: 1. Customized Appearance The beauty of online surveys is that they are very clear to read (as long as you follow the Obsurvey Do’s and Don’ts of Survey Aesthetics). With computers you are able to zoom into surveys if the font is too small for you to read and surveys can be spaced out over a number of pages without overwhelming the respondent. Unlike online surveys, there are space limitations on paper. With online surveys, your questions can be split into pages that are easy to work through without trawling through a pile of paper pages. You can quite acceptably have one question per page[…]