Using Demographic Questions For In-depth Data Analysis

Demographic questions in surveys, help to determine factors that could influence a respondent’s choice of answers, which means that gathering this information from your survey audience is a great way for you to be able to split your respondents into certain groups and see how your groups vary with their answers. For example, you could split your respondents into groups according to their geo-location and see how people from different locations compare to one another. This would be particularly valuable information if the goal of your survey was to determine where you might open a new store, for instance. Here are some sample questions and how you can use them to assist in your demographic survey questions:   1. Age Questions One of the most used demographic questions asked in surveys is about age. The age of your respondents can sometimes greatly alter the way that they answer your questions.[…]

You Want To Avoid These Survey Pitfalls, Don’t You?

Here are some examples of troublesome survey questions that could affect the reliability and accuracy of your results…and how to avoid them. Leading Questions Leading survey questions influence the way in which respondents answer your questions.¬†You don’t want to lead your respondents to answering questions a certain way based on the wording or structure of them. Example: You like Obsurvey’s new and improved logo, don’t you? Better phrasing: Do you like Obsurvey’s new logo? Loaded Questions Loaded questions suggest a socially desirable answer or can be emotionally charged. This type of survey questions can push respondents towards a specific answer choice. You need to avoid this and make sure that your questions allow any answer given to be considered equally acceptable by the respondent. Example: Is it terrible for parents to smack their children? Better phrasing: Should parents be allowed to smack their children? Assumptions Do not ask questions that[…]