If you are like a lot of people, you might have seen the words “psycho-cybernetics” and thought…”err, what?!”
But, don’t worry! It sounds technical, but is actually a lot easier to understand that you might think. Plus, it is a hugely powerful, relatively new tool that you can apply to your surveys.
In a nutshell, psycho-cybernetics is a principle based around substituting negative thinking with encouraging and strengthening thoughts to build confidence.
So, what does this principle mean for your surveys?
Psycho-cybernetics could be thought of as poetry. Imagine that you want to enhance your ideas by painting a picture with words.
You want to make these words not only speak to the listener but, to also reach ALL the senses.
The outcome you achieve by implementing psycho-cybernetics is not just experienced in a visual aspect. The sounds, smells, and feelings are all important senses involved in psycho-cybernetics.
When we are carrying out our research, we want the analytics to be accurate and to have well-applied cognitive research. In order to enhance these research qualities, we can use the principles of psycho- cybernetics and apply them to our surveys.
Here are a few ways you can enhance your surveys using psycho-cybernetics:
1. Allow respondents to have the appropriate measures and time needed for them to provide well thought and in depth answers to your survey questions.
2. Allow respondents the opportunity to appropriately answer each question fully and truthfully.
3. Ensure respondents are able to give unbiased opinions, uncontrolled by any external factors.
When designing your questionnaire, creating a positive mindset from the start of the questionnaire will benefit the survey greatly. To do this, begin your survey by giving the respondent a few brief questions in the beginning of the survey.
Here are a few examples of brief questions you can include at the start of your surveys for business and performing research:
1. Location and Context Questions: Home, Office, etc…
2. Questions about level of education and/or knowledge of the subject matter.
3. Ask for background Information including Age, Gender, Race, and Ethnicity.
Before you are able to design your survey questionnaire, you need to decide who your target respondents are. By establishing your target audience, you leave less room for error in your research which is a strategic practice in business and research practice for comparative study and accurate research data.
Applying the principles and relationships of psycho-cybernetics for surveys and questionnaires in business and research practices will enhance your desired outcome with more accurate results.
If you are ready to enhance your business and research practices with this new and exciting method, sign-up and browse some of our professionally designed survey templates!