The introduction to your survey can make a huge difference on whether someone will take the time to complete your survey or not.
Remember, you are asking people to take time out of their lives to answer your survey questions so a well written introduction will not only inform, but also encourage your target audience to participate and give you their all important opinions.
5 points to consider when writing your introduction to your survey
1. Why are you conducting this survey?
2. Confidentiality and anonymity
3. How long will the survey take?
4. What will you do with the results?
ULTIMATE INTRODUCTION TIP!
When composing your introduction, make it unique and individual to you and your survey. Avoid being generic in your phrasing and be accurate in your claims.